Augmented Reality, Touchscreen Technology & Social Media Integration

There has been a lot of hype gathering around augmented reality over the past year. We all hear “It’s awesome!” “It’s the next big thing!” and “It’s still in its infancy.” Yes, all of these are true. But from a practical perspective, how easy is it to use? And what are some well executed real world examples that we can experience without staring our phones, or putting on some rather strange looking glasses? The video above answers these questions for me. It’s a fun way of allowing people to try on clothes – now get this: without the use of markers and share the results through Facebook.

Taking this idea a step further, imagine other ways you could experience something like this outside of the store – perhaps it’s a technology that’s embedded into the glass wall outside of a shop. In the future this technology also uses facial recognition software to pull up your likes/dislikes, and then recommends an outfit (or phone, or car, or movie) based on you and your history. Scary? Yes. Amazing? Yes.

Augmented reality solutions like this will change the face of digital in the future. They almost scream to be experienced, and immediately bring you into contact with a brand. This type of solution is truly a win-win for the consumer and the brand.

via: Augmented Planet