This video showcases an Augmented Reality soccer game banner produced by BBDO and Zoic Studios. Per YouTube, they concepted and created the game for AT&T using motion capture technology (ZugMO) that allows people with a webcam to “head in” corner kicks. What a great way to engage people and get them to spend very long periods of time with your brand. Truly a win for the brand: more time spent, brand awareness, word of mouth marketing, and consumer: engagement, fun, and sharing your experience with friends.
Expect to see a lot more banners (and more) that use these types of interactions in the future.