This billboard shows how many babies are being delivered in real-time at the Parkview hospital. I wonder what the benefit of this type of sharing is to both parties?

For the hospital

• Everyone is doing it here – so you should too
• We help you celebrate your new baby
• We care (privacy here is not much different than a birth announcement in the paper right?) about you
• We are safe – you can trust us

For the parent

• They care about us
• They are nearly as excited about our new baby as we are
• We will tell our friends about this

Explaining the revolutionary concept, Boyden & Youngblutt Advertising & Marketing Creative Director Ian Mosher said, “Having a baby is such a huge life event for new parents, and we wanted to find a unique way for the parents and Parkview to be able to share their big news with the community – and still keep it personal. The LED board seemed like the perfect solution. Having the babies’ names appear makes it more than just a billboard. It’s really a giant birth announcement.”

Overall a pretty fun and interesting concept for parents. I’d love to see my soon to be daughter’s name up and would absolutely tell my friends about this… talk about real-time sharing taken to another level. Oh, and of course, a truly smart/clever way to market Parkview.

Would you like or dislike a birth announcement like this? Why or why not?

via Adrants