This billboard shows how many babies are being delivered in real-time at the Parkview hospital. I wonder what the benefit of this type of sharing is to both parties?
For the hospital
- Everyone is doing it here – so you should too
- We help you celebrate your new baby
- We care (privacy here is not much different than a birth announcement in the paper right?) about you
- We are safe – you can trust us
For the parent
- They care about us
- They are nearly as excited about our new baby as we are
- We will tell our friends about this
Explaining the revolutionary concept, Boyden & Youngblutt Advertising & Marketing Creative Director Ian Mosher said, “Having a baby is such a huge life event for new parents, and we wanted to find a unique way for the parents and Parkview to be able to share their big news with the community – and still keep it personal. The LED board seemed like the perfect solution. Having the babies’ names appear makes it more than just a billboard. It’s really a giant birth announcement.”
Overall a pretty fun and interesting concept for parents. I’d love to see my soon to be daughter’s name up and would absolutely tell my friends about this… talk about real-time sharing taken to another level. Oh, and of course, a truly smart/clever way to market Parkview.
Would you like or dislike a birth announcement like this? Why or why not?
via Adrants
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