Soccer City World Cup AR Stadium Tour

This augmented reality experience for Soccer City is an interesting demo for the stadium, but I find myself really trying to find a reason why this works better with all the steps necessary to run the AR experience than just having a nice interactive piece on the site. Is it the cool factor? Is it how you feel when you interact with it? Is it a combination of both? Maybe even a better way to add revenue to their print pieces?

A big question I have for AR experiences like this: What happens when larger screens go touch? I’d much rather swipe the screen to see more of the stadium, pinch to zoom, etc. than print out an AR code, walk over to the printer, click yes to “allow” my web-cam to view my AR code, put it in just the right place so the web-cam can pick it up, and then watch some choppy animation bring in the stadium. Call me crazy.

But also, don’t get me completely wrong. Many of us know there are some good uses of AR. Maybe we just haven’t found the right technology for experiences like Soccer City to be painless. Perhaps time, technology, and creativity will tell.

via Augmented Planet