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Augmented Reality Gaming with Brands, Location and More

Check out the Conspiracy For Good AR game above.

From Augmented Planet:

…players pit their wits against a corrupt company, using their Nokia device players can take on assignments in their city to help bring the company down. Rather than being a simple game where you wonder aimlessly to the end of the road and back, participants need to follow clues on the games website. These clues will require the player to travel to locations and point at objects and images in the real-world using the devices camera to discover the next clue.

The video makes me think about sharing moments with others by surprise. Say someone buys a gift card for a friend at an unnamed store. Upon purchase, the person who you bought the gift card for receives a text message saying that they’ve received a gift card – one that they’d be able to use if they could find the location of the store where the gift card was purchased. Hopefully the gift card would be for a store (or restaurant, etc.) that that particular person frequents. Once your friend entered the store their mobile would send the “brand jingle” then receive the gift card. Call it a 21st century scavenger hunt. You’d have to be nice and probably have the gift card be time sensitive (e.g., okay you haven’t found it so here’s the store), but the thought of adding game-play to a buying experience seems like it could be a lot of fun.

This could branch out to many other interesting (and fun) things. How about a location-based AR trivia game for the Freedom Trail in Boston? Or another form of coupon hide and seek?

AR continues to fascinate me and I’m truly looking forward to what the future of this technology brings.

via Augmented Planet

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