The landing page of Citroen.com has a nice, unexpected and playful interaction instead of a standard “I don’t really want to design that or I forgot all about it” approach for a select a region/language landing page. Although the idea of images used in a somewhat standard “continents” approach is close to the norm, the use and speed of animation combined with what looks like meaningful *user-generated photos representing various regions of the world is not.

The only thing I’m not a fan of is having to wait through a loader in order to actually use this page. Still, it’s a welcomed approach for a page that at most times can be both boring and bothersome. Kudos to Citroen.

*I am assuming these images are user-generated – I could be wrong.