New Work: The Day Baby Was Born

August 3, 2011

In September 2010, Mullen’s Tommee Tippee client issued a challenge: come up with a game-changing digital idea that engages new and expectant moms in an emotional way and drives purchase consideration. After 10 months of tireless devotion, The Day Baby Was Born has finally launched. With this site, leveraging the intimate connection between mom and her baby, social media and data feed technology, expecting moms and dads can journal their pregnancy experiences, collect Facebook well-wishes, write personalized messages to their baby and capture all the news and facts from the day their baby was born — and, with the press of a button, create a personalized storybook that captures baby’s story. It’s fun, beautiful and intuitively simple.

Congrats to our team and a job well done!

via Mullen


  1. Jen says:

    Really lovely, well thought-out work (from my iPhone view).

  2. jrdesign says:

    Thank you :) Was a long challenging project. Looking forward to the next release and wrapping up flaws, improving the ux, etc. Thanks too for your thoughts.

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