In September 2010, Mullen’s Tommee Tippee client issued a challenge: come up with a game-changing digital idea that engages new and expectant moms in an emotional way and drives purchase consideration. After 10 months of tireless devotion, The Day Baby Was Born has finally launched. With this site, leveraging the intimate connection between mom and her baby, social media and data feed technology, expecting moms and dads can journal their pregnancy experiences, collect Facebook well-wishes, write personalized messages to their baby and capture all the news and facts from the day their baby was born — and, with the press of a button, create a personalized storybook that captures baby’s story. It’s fun, beautiful and intuitively simple.
Congrats to our team and a job well done!