January 29th, 2010

New Branding: The Pew Center for Arts & Heritage

art direction, branding | No Comments »

pcah logo New Branding: The Pew Center for Arts & Heritage
Although at first glance the new identity looks a bit complex, I love the depth of thinking and richness that went into this project. From the animations to the layout of their website to the printed materials — the new identity system is beautiful, dynamic, and forward thinking. Very nice work that grows on you.

Read more about the creative process at johnson banks. An interesting read and worth a look.

via: Brand New

What do you think?