Jon Reil | Thoughts on branding, creativity, social media and web design.

Chevrolet Does Social Media, AR at SXSW

Chevy’s Camaro (above), Cruze and Volt are all part of the new push into smart phone apps.

Just stumbled upon this interesting nugget on Edmunds Inside Line.

Chevrolet has a mobile iReveal application in Beta form that, when downloaded, unlocks 3D models of vehicles and even inserts a virtual image of the car over the setting the user is looking at through his or her smart phone’s camera lens. Augmented reality, says Barger, has the potential to let a user “virtually preview different colors of the Camaro in your own driveway.”

This is brilliant… seeing a brand new shiny car in your own driveway before you buy it? The question is: How much will this technology enhance the test drive for buying and selling a car?