In reality, that couldn’t be further from the truth. New consumer behaviors influenced by mobile have emerged. Customers can call a business directly from a mobile ad, search for directions to a local store, or purchase through an app they’ve downloaded. The Full Value of Mobile, a new app Mullen created for Google, aims to take these new paths into consideration and give credit where it’s due.

Search marketers can use the Full Value of Mobile Calculator to help their clients evaluate their mobile campaigns with help from Google-supplied measurement tips and benchmarks. Businesses can see the impact of five conversion types, each with a short video to illustrate how customers got to the point of purchase. Case studies from major companies and a custom report to share provide proof that mobile works.

The Full Value of Mobile is a step toward a better attribution model for mobile. While the calculator still requires some estimating and educated guesses, it will help unlock mobile’s potential, setting the stage for the next generation of mobile marketers. Thanks to Google for the opportunity to create something truly useful for the digital advertising community.

A special thanks to Nicole Berard (my partner in crime at Mullen) for the write-up.

See the site at killinglincolnconspiracy.com. Note: you’ll need the latest browsers to view it.

See the GoMo work >

The campaign was so successful that Google elected to mirror the effort globally and mediahub/Mullen is currently in the process of deploying Web sites in over 33 countries world wide.

Some interesting statistics:

• 50% of American adults will own a smartphone by the end of 2011
• 81% use it to browse the internet
• 77% use it to access a search engine
• 48% use it to watch videos
• 79% of mobile users use their smartphone to help with shopping
• 48% use it to get promotions or coupons
• 49% use it to compare prices
• 44% use it to read reviews or product info
• 54% use it to find a retailer
• 39% use it while going to the bathroom

Note: I played a large role in the creation of GoMo (short for Go Mobile) and the GoMo Agency Guide. Both the GoMo site and the Agency Guide were created at Mullen.

1. Make lists.
2. Carry a notebook everywhere.
3. Try free writing.
4. Get away from the computer.
5. Be otherworldly.
6. Quit beating yourself up.
7. Take breaks.
8. Sing in the shower.
9. Drink coffee/tea.
10. Know your roots.
11. Listen to new music.
12. Be open.
13. Surround yourself with creative people.
14. Get feedback.
15. Collaborate.
16. Don’t give up.
17. Practice, practice, practice.
18. Allow yourself to make mistakes.
19. Go somewhere new.
20. Watch foreign films.
21. Count your blessings.
22. Get lots of rest.
23. Take risks.
24. Break the rules.
25. Do more of what makes you happy.
26. Don’t force it.
27. Read a page of the dictionary.
28. Create a framework.
29. Stop trying to be someone else’s perfect.
30. Got an idea? Write it down.
31. Clean your workspace.
32. Have fun.
33. Finish something.

If you think these tips could help someone you know please pass them on!

Congrats to our team and a job well done!

via Mullen

Am both honored and excited to have my blog included in Alltop under the category Web Design. You can find my posts aaaaaall the way down in the first column (next big question is how to move up). Have been trying to share and write semi-decent content (I am an Art Director after all) and am glad to see it being considered helpful. Hope you find my content and everything else Alltop shares under Web Design useful and inspiring. Thank you Alltop and readers of my blog.

About Alltop

“It’s not information overload. It’s filter failure.” – Clay Shirky

The purpose of Alltop is to help you answer the question, “What’s happening?” in “all the topics” that interest you. You may wonder how Alltop is different from a search engine. A search engine is good to answer a question like, “How many people live in China?” However, it has a much harder time answering the question, “What’s happening in China?” That’s the kind of question that we answer.
We do this by collecting the headlines of the latest stories from the best sites and blogs that cover a topic. We group these collections — “aggregations” — into individual web pages. Then we display the five most recent headlines of the information sources as well as their first paragraph.

In a nutshell, Alltop is an information filter to help you find your nuggets of gold.

I saw this info in an image on the Glue Isobar blog and immediately typed it up, printed it out and placed it near my desk. In three short (okay, somewhat short) days these thoughts have already saved me more than a few times.

1. Do one thing at a time
2. Know the problem
3. Learn to listen
4. Learn to ask questions
5. Distinguish sense from nonsense
6. Accept change as inevitable
7. Admit mistakes
8. Say it simple
9. Be calm
10. Smile

Hope they can help you too.

Shoot for a minimum of 12 ideas.

I try to think of it as gesture drawing. 30-60 seconds per idea. Don’t worry about being perfect. Don’t kill an idea half way through because it isn’t quite making sense. Instead, move on to a new idea and let the other one sit. Challenge yourself to think outside of a single execution (your typical web site, banner ad, etc.) and more on the big idea.

Sleep on it.

Don’t worry about hitting all 12 ideas in one session. Do 3 or 4 to start (they will be the easiest, seem to work well, but can end up being obvious). Take a break. Jump back in when your energy returns. Continue to push.

Make decisions.

After you’ve hit your minimum, decide on your top 3 ideas and start working through them. Again, don’t worry about being perfect. It’s more important to get your ideas moving and see where they take you. Spend an hour per idea and walk away. Check your composition from across the room. Move on to your next idea or take another break. Turn on your computer after you’ve reached your limit and bring your ideas to life.

To sum it up, give pencils and paper their rightful place in your creative process. They may seem elemental, maybe even archaic, but if you add these back to your arsenal of design tools, they will boost your creativity.

Feeling stuck with your layout? Here’s something you can do that should help you immediately. And it should only take you around 10 minutes.

Print out your design, grab a pen or pencil, find a quiet space (alone if possible), and analyze each design element on the page. Ask yourself if it helps the design or hinders it. If it helps your design — keep it, if it hinders your design — lose it. Explain to yourself why you added a gradient to your sidebar. Is it because it looks cool? If it is, well, that’s fine for now, but you should ideally find its purpose. Think about why you designed it in. Does it help guide your eye to a call to action? Does it balance the left and right columns? Each element plays a role in communicating a message and should be able to be explained.

This also comes in handy when you’re presenting your design to a client (what client doesn’t love knowing why you did what you did?).

Sometimes it’s as simple as that.

Note: This is a repost from an earlier date. Earlier post wasn’t working correctly.

Guinness – Surfer. Epic.

Corona – From Where You’d Rather Be. Love this.

Powerade – Very Real Power. Fun.

GoPro HD. Nice camera angle and music.

Hamms – This is the freshness you feel in Hamms. Old school awesomeness.

Lastly, this isn’t an ad but had to include it only because it’s insane.

Any other ads you’ve seen that you think should be on this list? If so, let me know!