Fish Tank Kings features designers who construct crazy, complicated fish tanks for wealthy fish enthusiasts. To promote their new season, Nat Geo Wild and MullenLowe designed a 25-story digital fish tank in Times Square. The digital fish tank was home to four fish with big personalities who were ready to answer your most intriguing questions via Twitter.

 

 

You could also follow along from the Fish Tank Kings Tweet Tank website to watch the conversations unfold, and see what Times Square was witnessing on the billboard from your home.

Overall a fun, challenging project. Read more about it at Fast Co.Create.