adidas miCoach

Run Yourself Better


adidas miCoach wanted an online training and coaching experience designed to challenge and support people’s personal goals via real time coaching. From a business perspective, they needed a product that could compete with Nike+ training system.


Design a simple to use, valuable, and enjoyable coaching experience that offered advanced heart rate training, detailed workout analysis, and tips from adidas’ elite coaching partners and brand ambassadors.


Multiple MITX Winner | Multiple W3’s | Multiple WebAwards