adidas miCoach

Run Yourself Better

Challenge

adidas miCoach wanted an online training and coaching experience designed to challenge and support people’s personal goals via real time coaching. From a business perspective, they needed a product that could compete with Nike+ training system.

Solution

Design a simple to use, valuable, and enjoyable coaching experience that offered advanced heart rate training, detailed workout analysis, and tips from adidas’ elite coaching partners and brand ambassadors.

Results

Multiple MITX Winner | Multiple W3’s | Multiple WebAwards