To promote the new season of Fish Tank Kings, Nat Geo Wild and MullenLowe set up a 25-story digital fish tank in Times Square. Fish Tank Kings features designers who construct crazy, complicated fish tanks for wealthy fish enthusiasts. The Times Square display lets you interact with the real stars of the show — the fish, each with it’s own big personality — by chatting with them via Twitter.
Fish Tank Kings
Interact With Digital Fish in Times Square
The Times Square display lets you interact with the real stars of the show.
6.7m impressions over the course of 12 hours | Ratings of the show went up 175% compared to the previous season