GoMo: A Google Initiative

Helping Small Businesses Adapt Their Websites to Mobile Devices

As we know, more people are starting to access the Web through mobile devices than will through personal computers. This is a fact that most small businesses have failed to grasp. So we partnered with Google to develop GoMo, an initiative aimed at helping small businesses adapt their websites to mobile devices.

We promoted it by creating an event called Mobilizing Mobile. We set up shop in Mobile, Alabama to demonstrate the need for mobile websites to business owners. From there we used GoMo to help them create their own mobile sites. It started by giving Gulf Coast businesses a lift.

From there, GoMo spread out to countries such as France, Japan, Germany and Australia.

More people are accessing the Web through mobile devices than personal computers.


400,000 people participated | 100,000 websites tested | 500+ press mentions | 65,000 referrals | Mobilized 450+ small business websites in two days