Google: Full Value of Mobile

Helping Small Businesses Evaluate Their Mobile Campaigns

Challenge

Smartphones have changed how people shop in fundamental ways. The problem is, the way mobile advertising is measured hasn’t changed. Most businesses evaluate their campaigns based on purchases on their mobile sites, leading to the misconception that mobile doesn’t convert. That couldn’t be further from the truth.

Solution

We created a new product for Google, the Full Value of Mobile, that takes five new paths into consideration and shows small business owners and media buyers the true ROI of mobile advertising.

Results

First product that Google wanted to include in AdWords | MITX B2B Finalist / Professional Services, Tech, etc.