Grain Foods Foundation: #BarbSays

Bread Isn't the Enemy. Extreme Diets Are.

#BarbSays is a social campaign that educates and entertains our target audience while changing the conversation around grain foods. Barb sparked interest and conversational engagement by defending a pro-grain lifestyle.

Results
  • Exceeded monthly organic impression benchmarks on Facebook by 40%.
  • Achieved engagement rates that were 1000% above previous monthly engagement benchmarks.

Bread isn’t the enemy. Extreme diets are.