Grain Foods Foundation: #ilovebread

Let's Get French Toasted in Here

When Oprah declared “I Love Bread,” we seized the opportunity to create a social content series anchored by an in-house animated video, “I Love Bread,” performed by singer-songwriter and YouTube sensation, Parry Gripp.

I love bread and bread loves me.

Results

1.7m views on YouTube & Facebook | 12 trade and social news outlets | 4.4M earned impressions