Killing Kennedy

Ambition. Failure. Adversity. Love. Loss. Conviction.

Challenge

What forces drive one man to be president and another to become his assassin? That’s the question we sought to answer when the National Geographic Channel tasked us with creating an online companion site for their new movie, Killing Kennedy.

Solution

Featuring hundreds of photos, videos, graphics and statistics, we created a cross-platform, multi-device, scroll-based parallax site that pushed HTML5 to its limits while exploring the two lives at the center of one of America’s most shocking events — the assassination of John F. Kennedy by Lee Harvey Oswald.

Results

Visitors spent an average of 21 minutes on the site | Used as a teaching tool in classrooms | Six Cannes Lions | One Show Gold Pencil | Gold Clio | ANDY Shortlist | London International Awards Gold and Bronze | Art Directors Club Merit | D&AD In Book Slice | User Experience Awards Honorable Mention | Communication Arts Featured Site | Featured on the FWA, FWA Mobile, Awwwards, Google Creative Sandbox | FWA/Adobe The Cutting Edge Award