The Day Baby Was Born is a game-changing digital idea that engages new and expectant moms in an emotional way and drives purchase consideration. With this site, expecting moms and dads can journal their pregnancy experiences, collect Facebook well-wishes, write personalized messages to their baby and capture all the news and facts from the day their baby was born — and, with the press of a button, create a personalized storybook that captures baby’s story.
The campaign’s digital extension included rich media online ads, Facebook engagement ads, a Facebook tab, email, and more.
Role:
Art Direction
Concept Development
Creative Direction
Interaction/UX Design
Visual Design
