You Have a Calling. We Have an Answer.

Turn Your Passion Into a Profession


The Department of Defense tasked us with creating an integrated campaign specifically for young adults who have a passion they want to turn into a profession.


“You Have a Calling. We Have an Answer.” speaks directly to those youth who know what they want out of life. It presents the Military as a transformative option, offering a direct path to a fulfilled future.


The campaign exceeded expectations, prompting both young men and women to seek out more information, including profiles of real-life service members who found their calling, at