So this morning I was curious about the origin of what is often referred to as the hamburger icon. Spent a few minutes digging around and found this videofrom the Xerox Star. Turns out that Norm Coxis…
Alessandro Scarpellini is a 27 years old modernist graphic designer and art director working between Rimini and Milan (Italy), specialized in brand identity and visual communication for companies and associations. Graduated in industrial design, he has worked for years for many design agencies, and in 2012 he opened Aesse, his own little studio, working with clients in Italy and worldwide. He believes that honesty, simplicity, good dialogue with clients, and above all, the hard work are the key to create strong, lasting and remarkable design.
"Clutch Bodyshop commissioned Socio alongside their in-house team to contribute some ideas for their new range of supplements. The new packs were designed to reflect the quality and science behind the supplements, positioning Clutch as a premium player in sports nutrition and fitness. The final design combined a minimal typographic aesthetic and simplistic colour palette to create a distinctive pack design that communicated the purity of ingredients within the range. Unfortunately our concepts were not taken forward into production."
Socio Design is a multi-disciplinary graphic design studio based in Farringdon, London. They deliver unique creative solutions that help their clients communicate their core values, engage their audiences and ultimately achieve results.
Socio Design creates brand identities and digital experiences for a varied list of clients, ranging from multinationals to start-ups. They apply meticulous detail, skill and craftsmanship to every stage of their design process, ensuring their work is both unique as well as aesthetically strong.
“Dream Tweet” is an interactive installation that creates a collective dreamscape of the crowds’ dreams and nightmares from the night before. Visitors at “Dream Tweet” were asked to share their dreams via twitter with hash tags to describe the characteristics of the dream.