Available for select projects.

I work with companies at a brand inflection point: a rebrand, a market expansion, a fundraise, a product launch. Typically growth-stage or mid-market.

What I do:

• AI-driven creative direction. Hands-on creative leadership that uses AI as a production accelerant, not a replacement for judgment. Faster concept development, faster iteration, senior creative eye on every output.

• Creative direction. Campaign and brand leadership for moments that need to be right. I've directed work through an IPO, national campaigns, and product launches. I know what high-stakes creative looks like.

• In-house team building. Hiring, structure, and culture for creative teams that need to scale without losing quality. Done it twice. Know where it breaks.

• Pre-IPO brand readiness. Getting your brand, voice, and visual system ready for the scrutiny that comes with going public. Toast went public on NYSE in 2021. I was there for all of it.