MullenLowe: Digital Innovation & Global Agency Pedigree

Mission: Lead creative and high-stakes integrated accounts for global giants within one of the world’s most respected agency networks.

Impact: Proved that high-concept storytelling and digital innovation are inseparable. I led the teams responsible for Google’s mobile transformation and National Geographic’s award-winning interactive experiences, setting new benchmarks for how global brands engage with audiences in emerging digital spaces.

Leadership Playbook

Digital Transformation at Scale: Spearheaded global initiatives for Google, developing the frameworks used to educate millions of businesses on the ROI of the mobile web.

Managing Complexity: Served as the creative lead for the Department of Defense (DoD) accounts for seven years, navigating the complexities of large-scale government ecosystems.

High-Craft Interactive: Specialized in "Second Screen" and companion experiences, bridging the gap between traditional broadcast events and immersive digital narratives.

Killing Kennedy (National Geographic)

Challenge: Engaging a digital-native audience for a major historical broadcast event.

Strategy: Directed a high-fidelity interactive experience that served as a digital companion to the film, merging archival research with immersive storytelling.

Impact: Redefined broadcast companion content and was honored with multiple Cannes, D&AD, and One Show Pencils.

Google GoMo: The Mobile Revolution

Challenge: Millions of small businesses were falling behind as consumers transitioned to the mobile web, threatening Google’s ad ecosystem.

Strategy: Led the global creative strategy for the "GoMo" initiative, building a suite of tools and educational frameworks to accelerate mobile adoption.

Impact: Established a cornerstone of Google’s B2B growth strategy and positioned the brand as the primary authority on mobile UX.

Fish Tank Kings: Real-Time Social Experiential

Challenge: Breaking through the physical and digital noise of Times Square during a high-stakes show launch.

Strategy: Led the execution of a 25-story digital aquarium that responded in real-time to social media prompts from the audience.

Impact: Proved the power of social-responsive outdoor media and generated massive organic engagement for the National Geographic Wild brand.

Performance at a Glance

Longevity: 7 years of senior creative leadership on Fortune 50 and Government accounts.

Recognition: Awarded at the "Big Three"—Cannes, D&AD, and The One Show.

Global Reach: Directed digital initiatives scaled across international markets for Google.

Full Narrative

Interested in a deep dive into my time in the agency trenches? From the early digital transformation of Google to the award-winning interactive craft for National Geographic:

View MullenLowe Case Study